By Parija Kavilanz, CNN Business
The wait is over. Yeezy Gap has unveiled the first look at its highly anticipated collaboration with fashion label Balenciaga.
The 25-piece collection includes a denim jacket paired with jeans, logo tees and hoodies, with some of the items featuring a dove motif representing ‘hope’.
Eight of the items went on sale Wednesday at 9 a.m. ET, but five of the limited-edition unisex styles sold out within minutes of going live. Prices range from $120 to $440 for the eight pieces, which are available for purchase on YeezyGap.com and Farfetch.com.
Gap said the collection reflects “timeless silhouettes translated through the lens of Kanye West and Balenciaga creative director Demna’s shared vision of utilitarian design.”
Other pieces will include a puffer jacket and jumpsuit, items that are not yet available for sale.
Gap first announced the partnership, branded “Yeezy Gap Engineered By Balenciaga,” in early January.
Demna is the 40-year-old Georgian designer who has been creating ready-to-wear clothes for Balenciaga for six years. Demna and Ye recently teamed up in 2021 for the release of Ye’s new album “Donda”, for which Demna was the creative director of the event.
Gap inked a 10-year deal with Ye for the Yeezy Gap brand in June 2020. The new label’s first piece was a $200 jacket, which sold out instantly online when it launched last fall. A handful of the brand’s later launches, including more jackets and hoodies, also sold out immediately.
Gap CEO Sonia Syngal said on the company’s latest call with analysts that the Yeezy Gap hoodie has generated the most single-item sales in a single day in Gap.com history. .
“With over 70% of Yeezy Gap customers buying from us for the first time, this partnership unlocks the power of a new audience for Gap, Gen Z and Gen X men from diverse backgrounds,” said she declared.
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